HOUSE BAR is the nonchalant invitation to entertain friends and family at home. Back in the game are card and board gaming nights. Hanging out with each other in sophisticated loungewear and a trend for low and no alcohol drinks are the real move-on from the house bar´s old days.
Design direction celebrates 1970s aesthetics. Rich colours and bold, dynamic shapes radiate an optimistic outlook. Boiled wool, tufted and shaggy textiles emphasise the retro feel. Modular and flexible furniture serves different levels of social distancing, remote work or homeschooling.
I forecasted a version of this already 1,5 years ago. The steep rise of the homebody economy was already evident. However, back then, I couldn´t predict that staying in would become the new going out to this extent. In 2019, most of this was a choice. In 2021 we will see many with no other option; due to the economical, physical and mental impact of corona restrictions. Brands offering easily accessible excitement and catering to shifting consumers behaviours will stay of relevance.
I completely reworked some 2021 mood boards to show you how I inform different markets. This is a fairly international look suitable for directional brands anywhere in the world.