Colour in Context: Pumpkin Orange

Colour in context: Pumpkin Orange
Simple description: a bold red-orange

Notes for usage: Add some zest with Pumpkin Orange. Belonging to red-oranges, the warmest colour group, it works well with (nearly) complimentary shades. To avoid the contrast from seeming too trivial, opt for sophisticated nuances like matt teal, deep indigo blue or midnight purple. Pair with fresh lilac and mustard yellow for a dynamic, contemporary look. Gentle mauve, clay pinks and milky oranges soften this statement colour. Combinations with beige and brown evoke a retro feel. Bold oranges are trickier for surface and product design than many other colours. Popularised during the 1970s through cheap plastic products, orange can decrease the perceived value of an object. As red-oranges draw attention, they can be used to guide the eye, but are often associated with price reductions. If this isn’t your intention, follow the example of luxury lifestyle brand Hermès and make sure you use only high-quality materials and finishes. Alternatively, stick to small scale colour pops if you’re not that familiar with the effects you can achieve with colours.


Urban Health

An interest in holistic wellness has already been growing in recent years. The global lockdowns, implemented due to the corona crisis, have accelerated the debate on the importance of nature and calming third spaces, particularly in urban areas. As the home has to integrate new functions, from work to homeschooling, an increasing number of city dwellers aims to find moments of quiet in seeking solitude in parks.

Unfortunately, many city councils have limited access to public parks in fear of the virus’ potential spread. Drawing inspiration from Japanese zen-gardens @christprecht from @studioprecht has proposed a solution for a vacant plot in Vienna with ‘Parc de la Distance’. Dense greenery, planted in spiral form, softly guides the visitor. Bringing the concept of ‘forest bathing’ to the city, the lush hedges offer much-needed space to breathe, think and recharge, whilst safeguarding social distancing.

Public spaces for respite will be paramount for the future of urban health. As a new awareness for the link between emotional and physical wellbeing has come to the fore during the pandemic, natural environments within densely populated areas will continue to be cherished even when movement is not restricted anymore.  

Brands offering products and services that support householders in their quest for creating a sanctuary at home will have increasing opportunities to thrive. Helping people to incorporate calming and healthy rituals in their daily routine, will make brands stay of relevance well beyond the corona crisis.

Images courtesy of Precht