MODERN COTTAGE is a contemporary take on country-inspired living, which has steadily risen in popularity in previous years. This trend story is all about cherishing the simple joys of cosy days spent at home.
Preparing and sharing wholesome meals with loved ones has regained importance for almost all of us. This look is a highly commercial interpretation of the #cottagecoreaesthetic which boomed on social media recently. It particularly resonates with householders that care about longevity and sustainability.
Well-crafted products made from responsibly sourced wood, hand-painted ceramics and linen are key. Consider unbleached and naturally died fabrics. Romantic frills adorn pillows, patchwork-blankets and lampshades. More maximalist brands boldly mix plaids, gingham, stripes and florals in varying scales. Balance out generous patterns with clean shapes for furniture.
The desire to feel closer to nature – even in urban areas – and escape daily pressures has intensified through global restrictions of free movement. We will see this trend continue post-pandemic. It can work all year round for several seasons. Add extra warmth with rug-hooking techniques, recycled wool knits and (faux) shearling for Autumn/Winter 2021+.
I completely reworked some 2021 mood boards to show you how I inform different markets. This was developed for the DACH region where a more restrained approach to design is popular. For the UK, North America, or certain countries within the APAC region, where #cottagecore #farmcore #countrycore are trending, more embellishments, different colours and bolder pattern clashes would be suitable for some brands.