Feeling ready for Spring Summer 2021? Baked and faded tones are reminiscent of the warmth of sun-soaked days spent in laid-back retreats in Southern Provence.
‘La Belle Vie’ is one of the trend stories I developed with my team at Trend Bible in early 2019. It´s lovely seeing what we predicted to gain importance on the high street now. The palette I designed for this modern rustic look is still one of my favourites with its nonchalantly relaxed charm.
When I selected the nuances I made sure they work in various lighting conditions – not just in regions naturally gifted with more sunshine. The palette certainly still cheers me up and I love how versatile it is. You can easily combine any of the shades with each other.
As an advocate for more sustainability within trend forecasting, I believe we should not suggest new or more colours for the sake of it. Whenever I develop a collection, I also look at other ranges for the same season. For brands that focus on longevity, I make sure they harmonise with older ones.
Pale Olive RAL 095 80 20 will be important throughout 2021 and beyond. Gentle greens make us feel more connected to nature all year round.
Wheat Flour White RAL 080 85 05 is the perfect match; it is a move on from all the greys we have seen previously. Over the last few seasons, there was a general shift towards warmer and more earthy nuances on a global scale. However, at home and often also in retail products of many seasons are combined. This is a fantastic colour to layer on top of cool greys as well.
Fox Red RAL 040 50 60 is an eye-catching warm shade. In ‘MODERN COTTAGE’ (previous post) it is used in tiny quantities. Alternatively, you could also try Foxflower Viola RAL 280 70 15. In ‘HOUSE BAR’ (next post) it sets a bolder statement. This colour works better with off-whites; bright white can make it look garish. But do have a try at some of the combinations I´ve shown in the mood boards!
The selected key colours are based on my research for 2021 (from early 2019-present). I consider how they work across interior design and lifestyle trends. Each of the colours is part of a collection of 7-8 shades. Have you noticed that the circular key colour features in the mood boards before and after this post?
Pale Siena RAL 050 60 10 pairs well with many shades. For Spring Summer 2021 warm, soft clay tones receive a freshen-up with cooler nuances.
In ‘MEDITERRANEO’ they sit at ease with other baked nuances in this mostly analogous colour scheme. The palette is inspired by natural materials used in traditional Southern European architecture. Wind Blue RAL 260 80 15 feels like a mild breeze coming in from the sea. It adds a contemporary twist to the overall look.
In ‘NEW LIGHTNESS’ Pale Siena takes on a completely different function. Here it is used to soften the impact of brave shades such as Ice Mauve RAL 300 80 15 or Techno Pink RAL 350 70 30. Did you spot, that Terra Orange RAL 040 60 40 and Biscuit Beige RAL 060 80 20 also appear in both colour palettes?
‘Form follows seduction’ as artist and designer Adam Nathaniel Furman so rightly updated the often misinterpreted ‘form follows function’, which led to a tremendous lack of understanding colour on a global scale. If you compare the curriculums of the vast majority of universities for architecture and design, you’ll notice, that colour is a side note if it is mentioned at all.
Did you know that colour is usually the first and most influential impression we have about any object? Roughly 85% of all purchasing decisions can be directly attributed to colour.
Why is it, that so many designers and architects shy away from colour apart from the monochromatic and standard material driven palettes they have become used to? If you ask me the truth isn’t just found in their appreciation for functionality. I don’t think every design needs to be purely functional. In my opinion, the reason is often, that you have to be a more knowledgeable creative to do maximalist designs well compared to minimalist ones.
Readily available information on colour theory and use is often too trivial and dogmatic for today’s complex world. Do a random search engine search and you’ll find out, a lot of the data is too simplified.
Therefore sticking only to black, grey, white and other so-called neutrals? We can often do better than that. Check out the marvellous feeds of extraordinary talents like Adam. Follow people who know how to work with colour professionally. Recommend those inspiring feeds to anyone you know, who could benefit from it.
After years of predominantly pared-back designs, colourful extravaganza is rising exponentially. Maximalism is boldly influencing the direction design will be heading in the years to come. Get prepared. The biggest trends in colour design currently are MORE colour and BRAVER combinations.