Tag: interior design

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Colour Industry Expertise Interior Design Material Trend

Milan Design Week Report 2023

My Milan DESIGN Week REPORT 2023 is out! Carefully curated, it is a comprehensive yet compact summary of the key takeaways on colour, material, finish, style, shape, construction, design details, innovations and overarching themes.

I developed my report for brands/creatives who weren’t able to attend MDW themselves or don’t have the resources to distil relevant best practice examples. It features many quality brands, over 100 pages, with a minimum of 3 inspirational images on each page (1 page = 1 theme), in deliberate contrast to the many 200+ page reports that exist.

More time has been spent on selection/analysis to help brands quickly understand what really matters. Additional images are available on request and this report provides a valuable, solid basis for informed decision making.

Email hello(at)alinaschartner.com for your preview and all you need to know about how you can get my report.

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Colour Interior Design Trend

2022+ Trend: With Pleasure

WITH PLEASURE is an ode to indulge in exquisite hedonism elevating every day. This trend fully embraces maximalism, a premium touch for daily goods and making the most of any situation after prolonged feelings of having missed out.

With stretched budgets due to the corona crises, 2022 is likely to be another year for many not to be able to go on holiday. Instead, interiors and campaigns are reminiscent of plush hotel treatment. For the homebody economy, this is an excellent opportunity to offer more of life´s little luxuries.

Mix bold stripes with ditsy florals and wiggly line-work for cutting edge clashes with vintage-inspired patterns. Powdery red, blue and peach freshen up a base of classic, dark shades. Absolute must-haves? Ramie or lotus silk sleep masks, serving trays and twisted candles.

Image sources clockwise from top left: Hotel Deux Gares 〰️ Liberty London 〰️ Hoste London 〰️ So Yeah Studio via The Branding Collective 〰️ HAY House Amsterdam 〰️ Olivia Morris At Home

Powdery, sophisticated reds such as RAL “Light Tomato” have little in common with the nuances that first come to mind when red is mentioned. Its nonchalant elegance is heart-warming. This colour works best in matte and velvety qualities.

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Colour Interior Design Trend

2022+ Trend: Rewild

REWILD supports a return to more wilderness and holistic well-being. We see the steep resurgence of natural remedies; from beauty brands incorporating foraged botanicals, to booked-out wild-herbal courses. 

Urbanisation and edutainment formats such as David Attenborough´s “A Life on Our Planet” drive this trend. Circular thinking is expected. With growing awareness of the impact of deforestation or the textile industry polluting our ecosystems, a major CMF-shift (colour, material, finish) is about to go mainstream. 

Oat-meal shades replace chemical white. More sustainable fibres such as hemp are left unbleached and undyed. Accent pieces are coloured with plant and mineral-based dyes or pigments derived from industrial waste. Ceramics stay unglazed, wood is untreated or oiled. Mycelium is used from packaging design to the world´s first “living coffin” by Bob Hendrikx.

Image sources clockwise from top left: Lorna de Santos 〰️ Spectral Seed Organics 〰️ Robynn Storgard 〰️ Organoid with Winter & Company 〰️ Alyson Morgan 〰️ Sophie Sellu

Rich browns such as RAL “Golden Brown” are key colours to be paired with oat-meal shades and unbleached, chalky whites. More and more designers turn to plant and mineral-based dyes or pigments derived from industrial waste. Mix darker wood with paler varieties for a contemporary look.

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Colour Interior Design Trend

2022+ Trend: Dreamscape

DREAMSCAPE blurs the borders between earthly and extraterrestrial realms. Amid the new space-age design is influenced by notions of populating Mars. Raw surfaces, porous textures and bold orbital shapes are key for product direction.

The colour palette takes inspiration from the red planets matt nuances ranging from mud yellow to deep mineral reds. Light mauve and peach add softness whilst two lilacs – one on the blueish one on the reddish spectrum – contrast the hazy glow.

Global pressures – from the exploitation of our world´s resources to the corona crisis – have accelerated escapist tendencies. Millions dream of a life beyond the mundane. Expect to see a rising demand for virtual/extended reality experiences as well as adaptogens and nootropics for relaxing at home.

Image sources clockwise from top left: DREAMSCAPE Michell Lott photo by Andre Klotz 〰️ MAM Originals 〰️ Studio Furthermore 〰️ Studio Proba for Concrete Collaborative 〰️ Bodegón Cabinet 〰️ Kin Euphorics

Light purples have been building momentum for a few seasons. “Ice Mauve” adds a fresh touch combined with warm, earthy shades.

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Colour Interior Design Material Trend

Behind the Scenes for Spring Summer 2021

© Trend Bible and snapshots from when I creatively directed Trend Bible´s Home + Interiors Lifestyle trend books

Feeling ready for Spring Summer 2021? Baked and faded tones are reminiscent of the warmth of sun-soaked days spent in laid-back retreats in Southern Provence.

‘La Belle Vie’ is one of the trend stories I developed with my team at Trend Bible in early 2019. It´s lovely seeing what we predicted to gain importance on the high street now. The palette I designed for this modern rustic look is still one of my favourites with its nonchalantly relaxed charm.

When I selected the nuances I made sure they work in various lighting conditions – not just in regions naturally gifted with more sunshine. The palette certainly still cheers me up and I love how versatile it is. You can easily combine any of the shades with each other.

#colourdesignthinking

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Trend

Autumn Winter 2021/22 Trend: House Bar

HOUSE BAR is the nonchalant invitation to entertain friends and family at home. Back in the game are card and board gaming nights. Hanging out with each other in sophisticated loungewear and a trend for low and no alcohol drinks are the real move-on from the house bar´s old days.

Design direction celebrates 1970s aesthetics. Rich colours and bold, dynamic shapes radiate an optimistic outlook. Boiled wool, tufted and shaggy textiles emphasise the retro feel. Modular and flexible furniture serves different levels of social distancing, remote work or homeschooling.

I forecasted a version of this already 1,5 years ago. The steep rise of the homebody economy was already evident. However, back then, I couldn´t predict that staying in would become the new going out to this extent. In 2019, most of this was a choice. In 2021 we will see many with no other option; due to the economical, physical and mental impact of corona restrictions. Brands offering easily accessible excitement and catering to shifting consumers behaviours will stay of relevance.

I completely reworked some 2021 mood boards to show you how I inform different markets. This is a fairly international look suitable for directional brands anywhere in the world.

Image sources clockwise from top left:
Goodmoods (photo: Cyrille Robin) 〰️ Montana Furniture 〰️ Haus 〰️ Sage and Clare 〰️ Helle Mardahl 〰️ Areaware

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Colour Trend

2021+ Trends: Key Colours

As an advocate for more sustainability within trend forecasting, I believe we should not suggest new or more colours for the sake of it. Whenever I develop a collection, I also look at other ranges for the same season. For brands that focus on longevity, I make sure they harmonise with older ones.

Pale Olive RAL 095 80 20 will be important throughout 2021 and beyond. Gentle greens make us feel more connected to nature all year round.

Wheat Flour White RAL 080 85 05 is the perfect match; it is a move on from all the greys we have seen previously. Over the last few seasons, there was a general shift towards warmer and more earthy nuances on a global scale. However, at home and often also in retail products of many seasons are combined. This is a fantastic colour to layer on top of cool greys as well.

Fox Red RAL 040 50 60 is an eye-catching warm shade. In ‘MODERN COTTAGE’ (previous post) it is used in tiny quantities. Alternatively, you could also try Foxflower Viola RAL 280 70 15. In ‘HOUSE BAR’ (next post) it sets a bolder statement. This colour works better with off-whites; bright white can make it look garish. But do have a try at some of the combinations I´ve shown in the mood boards!

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Trend

2021+ Trend: Modern Cottage

MODERN COTTAGE is a contemporary take on country-inspired living, which has steadily risen in popularity in previous years. This trend story is all about cherishing the simple joys of cosy days spent at home.

Preparing and sharing wholesome meals with loved ones has regained importance for almost all of us. This look is a highly commercial interpretation of the #cottagecoreaesthetic which boomed on social media recently. It particularly resonates with householders that care about longevity and sustainability.

Well-crafted products made from responsibly sourced wood, hand-painted ceramics and linen are key. Consider unbleached and naturally died fabrics. Romantic frills adorn pillows, patchwork-blankets and lampshades. More maximalist brands boldly mix plaids, gingham, stripes and florals in varying scales. Balance out generous patterns with clean shapes for furniture.

The desire to feel closer to nature – even in urban areas – and escape daily pressures has intensified through global restrictions of free movement. We will see this trend continue post-pandemic. It can work all year round for several seasons. Add extra warmth with rug-hooking techniques, recycled wool knits and (faux) shearling for Autumn/Winter 2021+.

I completely reworked some 2021 mood boards to show you how I inform different markets. This was developed for the DACH region where a more restrained approach to design is popular. For the UK, North America, or certain countries within the APAC region, where #cottagecore #farmcore #countrycore are trending, more embellishments, different colours and bolder pattern clashes would be suitable for some brands.

Image sources clockwise from top left:
Homestyle Magazine (photo: Bayly & Moore) 〰️ Liv & Dom 〰️ Michell Lott (photo: Brejo) 〰️ Grain 〰️ Projekti Tyyny 〰️ Rose Pearlman

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Trend

Spring Summer 2021 Trend: New Lightness

NEW LIGHTNESS encourages us to freshen up our homes after the longest winter ever. Let’s boost our physical and emotional wellbeing with colour and light. Ready for a new wave of upbeat designs?

Clubs have been shut for so long it’s time to turn up the volume at home! Bored of the grey dominating the last decade, we now see increased enthusiasm and bravery to revamp bland interiors. As we move through 2021, more homemakers seek to surround themselves with fun decor.

Scalloped, arched and squiggly shapes continue to grow in popularity. Motifs inspired by 90s rave culture move from fashion to interior design. Translucent materials, colour gradients and mirrors make rooms seem more spacious. Clever ideas for zoning and lightweight, flexible products are vital as the home has taken on more functions.

Combining pastels with chromatic neutrals and bolder accents prevents the overall appearance from looking too sweetly. Rough textures and a mix of matte and glossy finishes add interest. Print, pattern and messaging reflect the uplifting spirit.

I already forecast a rising awareness to use colour and light for therapeutic measures in early 2019. This trend was accelerated for larger parts of the population by all of us spending more time at home than ever in 2020. Expect to see a shift towards more extraordinary and playful design in the years to come.

I completely reworked some 2021 mood boards to show you how I inform different markets. This is a trend for the world´s youthful early adopters. It will continue to gain more traction amongst mavens and early adopters; from London to NY, Tokyo, Copenhagen, Stockholm, Milan and back to Berlin.

Image sources clockwise from top left:
Gustaf Westman 〰️ Embellished Talk 〰️ Rowan Made 〰️ Sophie Lou Jacobsen 〰️ Kvadrat 〰️ 2LG Studio

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Trend

Spring Summer 2021 Trend: Mediterraneo

Alina Schartner Spring Summer 2021 Trend: Mediterraneo

MEDITERRANEO evokes memories of sunny days indulging in the mild breeze of the Mediterranean sea. Homemakers recreate the warm, relaxed feel of traditional Southern European interiors with a modern twist.

The region’s rich cultural heritage inspires the design direction for SS21+. Rounded arches, columns and terracotta are reminiscent of vernacular architecture. We see consumers freely blend indoor and outdoor features, even in spaces that lack an actual outside area.

Warm neutrals, baked tones and a clear sky-blue hint at summer holidays year-round. Glazed and hand-decorated finishes on majolica ceramics and zellige tiles contrast chalky surfaces. Linen, cotton and net-like fabrics are draped casually. Combine rustic materials such as rattan, sisal and raw wood with minimalistic shapes for a contemporary edge.

I completely reworked some 2021 mood boards to show you how I inform different markets. Versions of this trend will not only rise in popularity in Southern Europe as well as Germany, Austria, Switzerland (a significant part of the population north of the Alps has always been at awe of interior design south of it), but also in Australia and New Zealand.

Image credits clockwise from top left:
Christina Celestino 〰️ Juliette Wanty 〰️ Ceri Muller 〰️ IBKKI Paris 〰️ Kip&Co 〰️ Bonne Maison