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Behind the scenes: Creative direction for Trend Bible’s SS21 Home + Interiors trend book

©Trend Bible all images except snapshots

It feels so long and not long ago that I worked on the Trend Bible SS21 Home & Interiors trend book in-house based in Newcastle. The trends we published in 2019 are a huge success. You can now find them anywhere: H&M HOME, Habitat, West Elm, ferm LIVING, Anthropologie, Target, Westwing, MADE.COM, Maisons du Monde, La Redoute, Dunelm, Matalan, AMARA Living Ltd., Broste Copenhagen,…

Some of you already know that I have continued collaborating with the TB team remotely. Today I have done my last review on SS23 which I creatively co-directed with Naomi Pollard. On the 5th of July, the ebook will be published. Well proud of what we have achieved. Great work, team! Special thanks to trend researcher Jamie Hannah Shackleton for going above and beyond to make this look and read as ace as it does. Think it’s the most well-rounded book I’ve worked on so far. Sooo much inspiration for designers, retailers, manufacturers and brands working around #lifeathome. Mid-July we’ll already start on the in-depth work for AW23/24 which I’ll creatively direct again.

These images are a glimpse into the making of a trend story called Urban Retreat. It was already set to have a big impact on interiors for 2021, but the pandemic has accelerated the need for green spaces within urban environments. Expect to see more architectural details influence design direction as a whole for the seasons to come.

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Colour Material

Colour in Context: Ultramarine Blue

Colour of the day: Ultramarine Blue
Simple description: a deep vivid blue

Notes for usage: Ultramarine blue is high energy. Its vibrant, mesmerising glow is so powerful, that it even adds zing to shady spaces. This colour is always a statement. Consider softening it with chalky white for small spaces, to avoid an overwhelming effect. Even little amounts of this colour will draw attention.

For a straight, graphic look try pairing it with crisp white and black. Small accents of Ultramarine next to gentle pinks make the colour seem more approachable. The brave add a colour pop with crimson red or neon orange; however, I would recommend sticking to homoeopathic doses, unless you know exactly what you’re doing.

Made globally recognised by artist Yves Klein, who described the colour as the expression of ultimate freedom, it has never lost its edgy appearance since the 1960s. Historically, ultramarine blues were won from ground Lapislazuli, meaning they were extremely expensive for centuries. Synthetic ultramarines are cheap, which make them popular choices for mixing wall paint or neutralising unwanted yellow tinges from paper to bleached hair.

For surface design, I prefer ultra-matte, dry-looking finishes for these shades of blue, to not take anything away from the depth and intensity of the colour. Glossy ceramics can work well though, particularly when handmade effects are still visible. High-shine surfaces can seem artificial and but also visionary. Admittedly, Ultramarine Blue is not the easiest colour to work with on a large scale, but sometimes that is exactly where the serious excitement starts.

PS: I had shared information about ultramarine blue before, but this colour group continues to grow in imporatance from product to lighting design.

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Colour Interior Design Trend

2022+ Trend: With Pleasure

WITH PLEASURE is an ode to indulge in exquisite hedonism elevating every day. This trend fully embraces maximalism, a premium touch for daily goods and making the most of any situation after prolonged feelings of having missed out.

With stretched budgets due to the corona crises, 2022 is likely to be another year for many not to be able to go on holiday. Instead, interiors and campaigns are reminiscent of plush hotel treatment. For the homebody economy, this is an excellent opportunity to offer more of life´s little luxuries.

Mix bold stripes with ditsy florals and wiggly line-work for cutting edge clashes with vintage-inspired patterns. Powdery red, blue and peach freshen up a base of classic, dark shades. Absolute must-haves? Ramie or lotus silk sleep masks, serving trays and twisted candles.

Image sources clockwise from top left: Hotel Deux Gares 〰️ Liberty London 〰️ Hoste London 〰️ So Yeah Studio via The Branding Collective 〰️ HAY House Amsterdam 〰️ Olivia Morris At Home

Powdery, sophisticated reds such as RAL “Light Tomato” have little in common with the nuances that first come to mind when red is mentioned. Its nonchalant elegance is heart-warming. This colour works best in matte and velvety qualities.

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Colour Interior Design Trend

2022+ Trend: Rewild

REWILD supports a return to more wilderness and holistic well-being. We see the steep resurgence of natural remedies; from beauty brands incorporating foraged botanicals, to booked-out wild-herbal courses. 

Urbanisation and edutainment formats such as David Attenborough´s “A Life on Our Planet” drive this trend. Circular thinking is expected. With growing awareness of the impact of deforestation or the textile industry polluting our ecosystems, a major CMF-shift (colour, material, finish) is about to go mainstream. 

Oat-meal shades replace chemical white. More sustainable fibres such as hemp are left unbleached and undyed. Accent pieces are coloured with plant and mineral-based dyes or pigments derived from industrial waste. Ceramics stay unglazed, wood is untreated or oiled. Mycelium is used from packaging design to the world´s first “living coffin” by Bob Hendrikx.

Image sources clockwise from top left: Lorna de Santos 〰️ Spectral Seed Organics 〰️ Robynn Storgard 〰️ Organoid with Winter & Company 〰️ Alyson Morgan 〰️ Sophie Sellu

Rich browns such as RAL “Golden Brown” are key colours to be paired with oat-meal shades and unbleached, chalky whites. More and more designers turn to plant and mineral-based dyes or pigments derived from industrial waste. Mix darker wood with paler varieties for a contemporary look.

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Colour Interior Design Trend

2022+ Trend: Dreamscape

DREAMSCAPE blurs the borders between earthly and extraterrestrial realms. Amid the new space-age design is influenced by notions of populating Mars. Raw surfaces, porous textures and bold orbital shapes are key for product direction.

The colour palette takes inspiration from the red planets matt nuances ranging from mud yellow to deep mineral reds. Light mauve and peach add softness whilst two lilacs – one on the blueish one on the reddish spectrum – contrast the hazy glow.

Global pressures – from the exploitation of our world´s resources to the corona crisis – have accelerated escapist tendencies. Millions dream of a life beyond the mundane. Expect to see a rising demand for virtual/extended reality experiences as well as adaptogens and nootropics for relaxing at home.

Image sources clockwise from top left: DREAMSCAPE Michell Lott photo by Andre Klotz 〰️ MAM Originals 〰️ Studio Furthermore 〰️ Studio Proba for Concrete Collaborative 〰️ Bodegón Cabinet 〰️ Kin Euphorics

Light purples have been building momentum for a few seasons. “Ice Mauve” adds a fresh touch combined with warm, earthy shades.

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Trend

2021+ Trend: Modern Cottage

MODERN COTTAGE is a contemporary take on country-inspired living, which has steadily risen in popularity in previous years. This trend story is all about cherishing the simple joys of cosy days spent at home.

Preparing and sharing wholesome meals with loved ones has regained importance for almost all of us. This look is a highly commercial interpretation of the #cottagecoreaesthetic which boomed on social media recently. It particularly resonates with householders that care about longevity and sustainability.

Well-crafted products made from responsibly sourced wood, hand-painted ceramics and linen are key. Consider unbleached and naturally died fabrics. Romantic frills adorn pillows, patchwork-blankets and lampshades. More maximalist brands boldly mix plaids, gingham, stripes and florals in varying scales. Balance out generous patterns with clean shapes for furniture.

The desire to feel closer to nature – even in urban areas – and escape daily pressures has intensified through global restrictions of free movement. We will see this trend continue post-pandemic. It can work all year round for several seasons. Add extra warmth with rug-hooking techniques, recycled wool knits and (faux) shearling for Autumn/Winter 2021+.

I completely reworked some 2021 mood boards to show you how I inform different markets. This was developed for the DACH region where a more restrained approach to design is popular. For the UK, North America, or certain countries within the APAC region, where #cottagecore #farmcore #countrycore are trending, more embellishments, different colours and bolder pattern clashes would be suitable for some brands.

Image sources clockwise from top left:
Homestyle Magazine (photo: Bayly & Moore) 〰️ Liv & Dom 〰️ Michell Lott (photo: Brejo) 〰️ Grain 〰️ Projekti Tyyny 〰️ Rose Pearlman

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Colour

Colour in context: Medium Taupe

Colour of the day: Medium Taupe
Simple description: a medium grey-brown


Notes for usage: Meet the world´s most underrated colour group. The name simply means ‘mole’ in French (please pronounce it French!). Blending brown and grey, taupes are incredibly versatile. As plain greys have long reached the mass market, expect earthier ‘neutrals’ to gain momentum in the years to come. Currently, there’s also a trend for mixing cooler with warmer shades, where taupes can often provide a clever link.

As with most shades of brown and grey, there’s hardly anyone who would call taupe their favourite colour and yet, it’s highly popular and invaluable for interior design. As a tertiary colour it can be derived from a number of base colours, so the perfect taupe will depend on the other colours involved. However, it’s usually a colour group that pairs well with most partners. Taupe can offer what many hope to achieve with black yet it’s sooo much more harmonious with more colours.

Its unobtrusive, dirt-resistant but sensuous quality makes taupe a product designer´s darling. I prefer matte, silky, velvety and suede leather inspired textures for a premium, natural look. For textile design, it works beautifully with mauve yarns in duo-tone taffetas. Imagine applying the effect on coloured glass or metallic surfaces. Go and play with it!

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Colour Material

Colour in Context: Celadon Green

Colour of the day: Celadon Green
Simple description: a pale greyish green

Notes for usage: As with all colours in this series, celadon green is not a standardized colour but should rather be understood as a range of grey-toned light greens. Its base can range from neutral green (balanced between yellow and blue) to slightly yellowish greens, however, celadon greens always emanate softness and a certain elegance. They became famous through Chinese pottery, where those kinds of greenwares were highly regarded for centuries due to their resemblance of jade. The term is most likely of French origin.

Celadon green is fairly easy to use, as it works with any kind of architecture from embellished and historic to slick and contemporary. It is open to harmonising with gentle to bold and light to dark colours. A personal favourite is a combination with midnight blue and/or cognac brown. I also love a small coral red colour pop when celadon is the main colour.

What´s interesting about this shade is, that it changes its overall appearance dramatically, when paired with different coloured metals. With silver it seems airy and almost transparent, gold adds warmth and weight, copper makes it appear more dynamic and rose-gold is just dreamy. Celadon green works from powdery matte to high-shine finishes. In shady lighting conditions, it shifts more towards grey from the green but stays pleasant on the eye.

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Colour

Colour in Context: Chartreuse

Colour of the day: Chartreuse
Simple description: a vivid greenish-yellow

Notes for usage: May I introduce you to the greenest kind of yellow, just before it tips towards yellowish green? Exactly, that’s Chartreuse! It’s an impactful not commonly used shade. Each colour changes its appearance depending on the surrounding hues, however, Chartreuse will always add some vibrancy and edge.

For interior design, I can’t recommend it on a large scale for areas where you spend extended periods of time unless you want to feel really agitated (; However, it’s a great shade for a quick energy boost. Hallway update anyone? Or how about the inside of your wardrobe, if you find it hard to wake up in the mornings? But be careful, it is not great around the mirror for 99% of the world’s population. If you use it as a wall colour, make sure the lighting is excellent, otherwise, the effect can be quite depressing (bold yellows often react badly to shadows).

Its radiant appearance makes it pair well with subdued nuances such as charcoal, taupe, beige, navy blue, soft mauve or blue-grey. Crisp white resonates better than cream white. Colour pros like @adamnathanielfurman go full-on with it though and it’s magical. For surface and CMF design, it can be an appealing colour to mix artificial/natural or classic/openminded. Think felt cushion, chartreuse stitching on a navy jacket or a button on an otherwise minimalist device. Essentially, use this colour if you want to add a high energy focal point. Have fun with it!

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Colour Trend

Colour in Context: Pale Mauve

Colour of the day: Pale Mauve
Simple description: a pale, gentle purple

Today I rediscovered a kitschy as fuck ode to mauve I wrote many years ago and adapted it slightly. Yeah, I left the early tweens undertones in there. Skip to the fourth paragraph for more hands-on advice on mauve (:

If I was a colour
then I’d choose mauve
in all its shades
from nostalgically daydreaming to passionately vibrating
not pink
not purple
somewhere in between
decisively wandering through the fog
embracing its powdery grey coat
and people properly looking at me
would notice my special beauty
but not that many take the time to take a closer look

The world has changed to be beautifully colourful and I don’t feel limited to choose one shade these days, so let’s finally get to what you’re actually here for:

Notes for usage: An emerging colour group for a broader spectrum of applications, mauves are slowly but steadily gaining more attention. Breaking free from gendered colour cliches, we see contemporary colour design become more openminded and/or unisex. Evolving from the highly popular pale pinks (often summarised as Millennial Pink) we have seen in previous seasons, pastel shades continue to stay relevant. Blending the best of soft pink, blue and grey, pale mauves are incredibly versatile. Ideal candidates to harmonise harsh contrasts, they still add more interest than many other chromatic neutrals. You’ll notice usability for many surfaces from matte to ultra-glossy when you experiment with Pale Mauve. What’s your favourite finish for mauves? Which materials would you consider colouring in this nuance?